2024 NBA finals champions
This set of creative was designed for the NBA Store. We did creative for a homepage takeover, email sends, and social images.
For the homepage takeover, I wanted a celebratory theme across the entire page. I used the streak elements (provided by the NBA League from the Playoffs Style Guide) and Celtics branding throughout to build that excitement. To create a unified creative, I used the same elements across the rest of the graphics for emails and social.
