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Sunshine Big Dog Rescue

sunshine big dog rescue 

I was asked to create the branding for a new dog rescue in Tampa, FL. I created the logo and designed their website.

The client asked for a simple logo that could be used across all branding. During my research, a lot of dog rescues had illustrative logos. So I wanted this logo to stand out from those, which is why I stuck with a simplistic line art. I wanted the logo to appear friendly, welcoming, and joyful. The continuous line and rounded edges help achieve that look. I used a font that also had rounded edges to match the look and feel of the logo icon.

For the website design, I wanted to use the branding colors mixed with black and white photos to keep a cohesive design. Since the dogs that come into the rescue are photographed in all sorts of backgrounds and lighting, I felt It was best to convert them to black and white to keep them from clashing with each other.